The answer for in-depth quality research in France.
Wilson Qualitative Research Consultants is a full service Paris- based qualitative market research agency created in 1997.
We help our clients understand the French market and customers, and we are in a unique position to do so through our bi-cultural background, experience and skills.
Getting the information, building an understanding
Making the study happen (preparation, recruitment & organisation)
Building insights, positioning brands & products
Truly bilingual, seriously experienced and curious by nature.
There is a real skill at connecting with people and yet challenging them to understand perceptions, motivations and behaviours, and get to the emotional level (there usually is a deeper level).
Hands on, with an eye for details (which do often matter) and with a particular attention to recruitment, the basis of good and sound research.
Before anything, there is understanding the client's questions, defining the needs and how, if necessary, research can help.
Then, beyond extracting information, there is making sense of it and transforming findings into insights.
Our belief is that it is all really down to positioning, and we master the art of positioning right.
20 years! Already!
Thanks to all wo opted to trust WQRC! Thanks for the exciting studies and (sometimes) crazy projects.
Thank to my partners and suppliers, for their help, their patience.
And thanks to all the participants who shared their reactions, thoughts, feelings, and ideas, and let us into their lives: the users, the lapsed users, the intenders, the comptitor users, the farmers, the drivers, the entrepreneurs, the various managers, the teenagers, the mothers, the doctors, etc.