Wilson Qualitative Research Consultants

Eliciting opinions, motivations and perceptions.
And transforming them into information.

Qualitative research: design, moderation, full service

Focus groups, interviews, ethnographic, online

We help our clients understand the French market and customers, and we are in a unique position to do so through our bi-cultural background, experience and skills.

Game changer - Study cases

Dyson V6, Gobee.bike

Question, understand, analyse, answer

Because every client is different and targets different people and has specific questions, one requires a tailored approach: interviews, groups, face to face or online, observation and in-home, or better, a combination of various methodologies

Different approaches

In-home / ethnos:

in-situ; in-vivo

experience and context

In-depth interviews:

personal & specific

Focus groups:

debate & exchange

dominating trends

flexible & practical

Check-out some edited videos to see what we do (click here)

WQRC is mainly Jonathan Wilson, i.e.:

Marketing expertise

mastering qualitative methodologies

20 years of experience

covering many (most) fields in B2C & B2B

hundreds of studies conducted and thousands of people encountered

International dimension

capturing nuances both ways due to a Franco-British bi-culture

References

We’ve had the honour and pleasure of working for exciting brands on a great variety of questions speaking to very different people

Technology References

Automotive & Transport

Automotive & Transport References

Food References

Home & Fashion References

Healthcare References

Entertainment & Leisure

Entertainment & Leisure References

Industry & Services

Industry & Services References

For any query or study, please feel free to contact Jonathan

Postal Address : 34 rue du Président Wilson - 78230 Le Pecq
Telephone : +33 (0)1 39 16 94 26
Mobile : +33 (0)6 73 39 04 01

E-mail address WQRC

SARL au capital 15 000 euros
SIRET : 41354846200022
TVA : FR72413548462
Enregistré au Tribunal de commerce de Paris